An orthodontist built the website — and the software — she wished existed.
Not another orthodontic marketing agency.
Market Exclusivity
Built for practices that value depth over volume.
The Art of Braces
Dr. Saoly Benson
Vivian Lee Orthodontics
Dr. Vivian Lee
Smile Suite Orthodontics
Dr. Kimberly Smith
One partner per market whenever possible.
No oversaturation. No recycled strategy. No competing practices sharing the same playbook.
We stay intentionally selective so every partnership remains deeply hands-on.
THE STATUS QUO
Most orthodontic websites are built from the same templates.
Different logo. Different colors. Same structure. Same patient experience. You can spot them immediately — because underneath, they're variations of the same site.
OrthoAscend started differently.
We built this inside a real, active private practice where clinical philosophy, patient experience, and operations meet every single day. That perspective changes how we build.
Orthodontic practices are not interchangeable.
- Boutique Comprehensive Care should not sound like a discount aligner chain.
- In-House Aligner Focus should not be flattened into generic Invisalign templates.
- Airway-Focused Treatment should not communicate like a high-volume corporate office.
Most practices feel the disconnect.
The warmth patients feel walking into your office disappears behind generic templates, recycled messaging, and marketing playbooks designed for everyone else.
The years you spent building your reputation, your philosophy, your standard of care — you deserve more.
We build around what makes your practice distinct, not against it.
We care about our doctors like they are an extension of our own family practice. When operations or acquisition channels stall, the answer is never to blindly dump more capital into ad spend — that's just throwing mud on the wall and hoping something sticks.
HOW WE BUILD
Our own practice site evolves every week. We test what works in our active website and practice, then bring it directly to yours:
Most software starts in a conference room. Ours starts inside a working orthodontic practice.
We don't build software in a vacuum. To demonstrate exactly what this active R&D sandbox produces, we heavily optimized online booking—one of a practice's most critical conversion moments. The three steps below trace a patient's actual journey through our custom scheduling system, starting from Google Maps and ending with a confirmed Cloud 9 appointment in under 30 seconds.
Our Offerings
Two ways to work with us.
We work two ways: A full partnership, exclusive to one practice per market. Or standalone products, available to anyone — included in every partnership as needed. Everything we ship was solved first inside our own active practice.
THE PARTNERSHIP
ONE PRACTICE PER MARKETBespoke Web & SEO Agency
We rebuild your digital presence from the ground up — custom site, native PMS integration, and absolute authority management of your GBP, Maps, and Yelp profiles. Then we stay connected to it, iterating every month from what we learn inside our own active private practice.
If we ever part ways, your software products continue at standard monthly rates. No contract penalties. We earn your business every month.
The Anatomy of a Partnership
Practice-Specific Positioning
Generic SEO brings generic patients. We attract the starts who match exactly how you practice.
Your site, content, and search presence are built around what your practice actually does — airway, aligners, adult cases, complex finishing, whatever makes you the right fit. We turn real clinical insights from your patient consultations into organic search authority, positioning you for the exact cases you want to treat rather than low-intent generic local traffic.
AI & Directory Authority
Rank where patients search first—inside ChatGPT, Gemini, Perplexity, and local Maps.
Patients increasingly bypass traditional search engines to ask ChatGPT, Gemini, or Perplexity direct questions. We manage Yelp, GBP, and Maps as a unified, connected intelligence layer, optimizing semantic structures and citations that AI recommendation systems actively cite.
Owned Booking Infrastructure
You can't iterate what you don't own.
The moment a patient clicks "book" and leaves your site, your brand ends. Your design ends. Your ability to see what they do next ends. We learned this the hard way — then rebuilt the entire flow natively inside our own practice, iterating 11 times over the first three months, and continuing to A/B test and quantify new ideas every single month.
- → The booking flow lives on your domain, inside your brand, integrated directly with your PMS — not handed off to a third-party portal.
- → Mobile-first, completes in under 30 seconds. Insurance card and ID scanning through the phone camera, photo prefill, clinical qualifier questions that prepare your staff without slowing the patient down.
- → 12% to 90%+ booking completion rates. Built and proven inside The Art of Braces before it ever touched a partner site.
PMS & Consult Intelligence
The consult starts before the patient walks in.
We built and tested every one of these integrations inside The Art of Braces before bringing them to a partner. What we learned changed how we think about the booking moment — it's not just a scheduling event, it's the first clinical touchpoint.
- → Insurance details, session intent, and treatment interest pushed to your team the moment a patient books — before anyone picks up the phone.
- → Active R&D testing credit card holds and direct consult payments via Stripe to protect high-demand slots—adapting proven scheduling models from platforms like OpenTable.
- → Testing dynamic no-show risk calculations using website tracking data, allowing your team to confidently double-book high-risk slots and keep clinical chair time optimized.
- → Cloud 9 native today. Dolphin shipping Summer 2026. On another PMS? Google Reservations connects patients directly from Maps and Search into your existing scheduling flow — native integration follows when your platform ships.
Production & Channel Attribution
We measure channels against actual production, not click reports.
Every agency we've worked with led with impressions, clicks, and leads. Those numbers can look healthy while the cases coming through the door don't reflect it. We built OrthoAngel because we needed to see the full picture — visitor to booked consult to converted start to production value, traced back to the channel that originated it.
For our own practice, that analysis told us our Google and social ad spend was generating some starts — but the patient mix and conversion rate didn't justify the cost. Our true ad spend today is $0. We still run small, prescriptive A/B tests on Google, Reddit, and Yelp — typically under $100/month — not as acquisition channels, but to measure how platforms respond to specific copy, positioning, and patient intent signals. The learning informs the organic strategy.
That's the same lens we bring to every partnership.
- → Visitor → booked consult → converted start → production value. By channel.
- → OrthoAngel — behavioral attribution intelligence, launching Summer 2026.
What we learned when our traffic spiked — and our bookings didn’t.
When our active practice site's monthly visitors tripled, our online bookings stayed flat. Rebuilding our conversion infrastructure unlocked over 90% completion rates from the same traffic—and let us melt our Google ad-spend budget of $2,000+/mo completely to $0.
THE SOFTWARE
AVAILABLE NOWOrthoBooking
$195 / mo per location · No setup fees · Monthly billing
The booking engine we built inside The Art of Braces — now available to any practice, with or without a full partnership.
- — Google Reservations (book directly from Maps and Search)
- — Native Cloud 9 integration, real-time live booking
- — Mobile camera insurance card & ID scanning
- — 6.5× conversion lift over standard website forms (measured inside The Art of Braces)
- — Works alongside your existing website and agency — no rebuild required
The Software Pipeline
Available individually, bundled, or fully included with our Partnership. We never lock you into annual contracts.
PARTNERS AND PROGRAMS
Backed by the platforms we build on.
for Startups
OpenAI
for Startups
Planet DDS
Cloud 9 Partner
Google Reservations
Official Partner
Official partnerships. Native integrations. Vetted infrastructure. Not bolt-ons.